How we scaled Jewellery Brand's revenue by 3x while getting 3.92x return on ad spend

Branch Jewellery are famed for mixing Wood with other exquisite materials to produce a range of stunning and unique wooden jewellery.

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They are selling their products online since 2018, however, their growth was slow and they were struggling to get over 2x ROAS and over 10k in monthly sales.
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Armed with a great product, but crippled by a lack of marketing expertise, They needed a team to help bring it to market.

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After auditing the account we had a much clearer vision of what needed to be done.

• Firstly, we set up a more sophisticated retargeting campaign structure. This was done by using new, untouched segments and retargeting them with DPA’s, New Releases and Best Sellers.

• We also started to create Purchase value-based lookalikes, as we see these audiences as the best performing when it comes to Cold campaigns.

• We tested dozens of creatives every week.In fact, we run almost 200 creative tests in the last few months. We tested different UGCs, production companies and editors all the time to avoid converging into the same ideas. This joint effort works perfectly to provide the volume of very different creative ideas that’s needed to sustain the growth.
  
  

3 months of working with the brand, we managed to scale to $29,189.89 revenue while getting 3.92x return on ad spend. 

We’re going to start working on many other different channels to ensure we grow the company, as well as producing many different creatives we need to scale it.